Sportive Productions Ltd is a creative production company that specialises in creating authentic & engaging sports related content for brands, sports organisations and athletes.

Sportive Productions Ltd’s founding partners are ex-Saatchi & Saatchi network CEO John Foley and renowned sports director/ cinematographer Kerry ‘Rusty’ Russell. And depending on the project, we also engage some of the country’s best strategic, creative and productions talent.


Our Purpose

To enrich the soul of New Zealand sport and deepen the connection between our sportspeople and fans through creating, producing and amplifying authentic and engaging film content.

To do so we collaborate with like-minded companies, brands, sporting organisations, athlete agents, creative and media agencies to create and amplify authentic story telling content aimed at growing brands and reputations

Meanwhile we also create our own bespoke sports platforms, like this BeSportive.Kiwi movement – where we will strive to unite and rally the wider sports community behind dramatically improving the youth sport culture in New Zealand – in a positive, constructive and engaging way.

Anyone keen to get in touch to find out more please email: john@sportiveproductions.co.nz

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